Greetings
Since our founding in 1947, more than 60 years ago, KBK (Kyokuto Boeki Kaisha,
Ltd.) has built a legacy of success under the managerial philosophy of valuing
"hito (personnel)," "gijutsu (technology)" and "shinrai (confidence)" as its
company creed.
KBK has also cultivated an important relationship with its stakeholders,
including customers and all those concerned, by fulfilling their expectations.
However, KBK has not been exempt from the wave of global recession. It is said
to be the worst in a century, and many Japanese industries have been sorely
stressed by the difficulties of this business environment.
What I must do at the forefront of KBK, as the company's president and CEO,
is improve profitability and regain our creditworthiness. KBK and its group
companies must improve their profitability as soon as possible so that we will
again be attractive to all our stakeholders. We can and will regain our
creditworthiness in order to fulfill our social responsibilities, just as we always have.
In February 2009, KBK created a new medium-term business plan that centers on the measures to fundamentally reform the Company's business structure and build a foundation for growth over the medium-to-long term. So, from this point forward KBK will implement the drastic structural reforms of organization. It is a serious undertaking. What is required of KBK, amid the unprecedented economic slump, is to make the company one of high quality. Under strict corporate governance, KBK will carry out its management duties with full awareness of the need for compliance.
What will KBK contribute as the best partner of manufacturers? What will KBK be able to provide as the best partner of clients? KBK will move ahead on the basis of the above creed, and therefore we request your continued generous support and cooperation.
Akira Hirosaka, President & CEO